Greg Galbraith
Brand Marketer. Culture Catalyst.
I've spent 25 years figuring out where culture is heading before brands do.
At Nike, that meant going out and earning credibility in skate that the brand didn't yet have the right to claim. At Converse, it meant handing a legendary brand to a new generation before the old one was ready to let go. At Russell Athletic, it meant exiting Walmart, building collaborations with Kith and BAPE, and turning a forgotten athletic brand into Fruit of the Loom's most profitable consumer business. And most recently at Journeys, it meant walking away from a promotional retail environment and refocusing on teen girl culture at a moment when nobody else was.
RUSSELL
ATHLETICMade Russell Fruit of Loom's most profitable consumer brand. Identified a generational shift in how younger consumers were rediscovering heritage brands and rebuilt Russell's entire GTM around it.
NIKEDrove 58% revenue growth and an 11% awareness lift across Baseball, Skateboarding, Basketball, and Strategic Retail over six years. Part of the team that took Nike SB from launch to the #1 skate shoe brand in the world.
COnVERSELed Chuck Taylor globally at $2.1B EBIT and 21% operating margin, representing 10% of all Nike revenue. Launched Chuck70. Grew the male segment over 200% by building a dedicated skateboarding business unit from scratch.
JOURNEYSMoved a $1B+ retailer off promotional dependency by understanding exactly why teen consumers chose brands over discounts. Six consecutive quarters of comparable sales growth. Teen female segment up 15%.
By the Numbers
$2.1B EBIT on Chuck Taylor at 21% margin. 200% + male segment growth.
Journeys
6 Consecutive comp growth quarters.
Converse
35% Category growth
Russell Athletic
Nike
58% Revenue growth over six years